Deionized water is just that, water without ions that has been filtered to its purest form by passing through stages of electrically charged resins. Using regular tap water could contain quantities of chemical substances such as chlorine, sulphates, and various metal ions that could interfere with a product’s stability and performance.
Using deionized water makes our emulsions more stable. Whether it is an oil in water or water in oil emulsion, having water that is “hungry” for ions helps our emulsion remain smooth and stable without much separation between the oil and water.
Our purified deionized water is free of toxins, pollutants and microbes. The benefits of using deionized water are that there is no chance for an unbalanced final product, knowing exactly what is going into every batch we make, is what helps to separate us from the competition.
Bottomline, deionized water is much safer and cleaner to be used alongside our high-end natural ingredients, and is more impactful on your skin and beard health than using the average tap water.