Ever heard “I tried to grow my beard out, but I had irritation”? This is because when you stop shaving, your skin produces more dead skin cells that get trapped in the bristles of your new developing beard. Washing with a proper beard shampoo or beard soap will help clear this up for you while replenishing natural oils stripped away by other shampoos and soaps. A cleansing conditioner will protect the skin underneath with an anti-itch PH formula. Washing your beard with regular scalp hair shampoo will actually make the irritation worse, leaving your beard hair dry, lifeless, and results in itchy beard hair similar to steel wool in some cases. Beard hair can trap smells such as food odor and cigarette smoke; another reason that proper care is needed to eliminate these odors and keep your beard smelling fresh.